Head of Insight

blue-latitude-health-consultant-martine-portrait BACK TO OUR TEAM

As the Head of Insight, Martine uses her expertise in researching and understanding behaviours and their motivations, to guide shaping and implementation of effective innovations and solutions.

Her day-to-day work involves a range of responsibilities, including leading market and customer research, supporting service design, and applying behavioural frameworks to achieve percise and differenciating insights.

With 28 years of experience in international market research in healthcare, Martine brings an unparalleled depth and breadth of expertise to Blue Latitude Health. She has previously worked with well-established international market research agencies and consultancies, including GfK NOP and Ipsos Health (then Isis Research). She has held a variety of senior level positions, such as General Manager and Board Director, and has delivered brand differentiating and strategic customer insights to clients.

When she’s not working, you’re likely to find her out rambling and walking, especially anywhere with a forest – she’s a literal tree hugger! She’s also constantly looking for something new to sink her teeth into – from MOOCs to brushing up on patient care and big data, she’s an active student in her downtime.

Meet the rest of our Consultants