Senior ConsultantBACK TO OUR TEAM
Her day to day role includes the development of positioning, as well as market shaping and the launch campaign for a new indication in oncology. In addition, she has developed an ongoing Key Opinion Leader (KOL) Commercial Advisory Board for expert input in various marketing initiatives in immunology.
Prior to joining Blue Latitude Health, Jocelyn held multiple global and regional strategic roles in North America and Europe, at companies like McCann Health and Publicis Healthcare, as well as her own industry clients. She has successfully launched multiple global and regional brands across several therapeutic categories, including urology, anti-infectives, virology, cardiology, and gastroenterology (to name just a few). She has also managed multiple teams, including a local affiliate agency team of 23. Jocelyn holds an MBA in Marketing and a PhD in Genetics.
When she's not in the office, Jocelyn likes to get outside and make the most of good (or even not dreadful) weather. Whether she's digging up rose bushes, rambling in the countryside, or setting sail from a coastal village, she's happiest in the fresh air.