Pink Latitude: Getting muddy to raise money for Cancer Research UK

Blue Latitude Health | 9th June 2015

At Blue Latitude Health, we spend a great deal of our time talking to oncology patients and their carers and families to understand their needs. We use the insights gained to design products and services to support those needs, and help them navigate what is a very difficult journey.

Pretty Muddy is another way for us to support people affected by cancer. It is our great pleasure to raise funds for such a worthy cause that touches our lives every day at work, and for many of us, in our personal lives as well.

The Pink Latitude team has members from across the company; here’s why they’re participating, in their own words:

“I’m running to show my support for a very worthy cause! Most people I know have been affected by cancer in some way - either lived with cancer themselves, or had a close family member diagnosed. If my running 5k can help to change that, and mean less people have to live with cancer then why wouldn't I do it?” – Adwoa, Consultant (Strategy & CX)

 

“I can’t not participate – I need to help catch cancer and bottle it up and throw it in a deep sea before it catches still more of us!” – Martine, Head of Insights

 

“I’m getting muddy for Dad, Angela, Aunt Elsie, Karen, Geoff, Becky, Cathy, and Sally.”  – Elisa, Head of Customer Experience

 

  

“I’m running because a friend dying at 27 is too young!” – Natalie, Senior Consultant (Strategy)

 

“I’m running for the mother of my childhood friend who has terminal untreatable cancer.” – Mette, Associate Consultant (Strategy)

 

“I run because cancer affects everyone!” – Nilu, UX Consultant (Customer Experience)

 

"I go muddy because it's an incredible way to beat cancer sooner! Cancer is approaching human beings more and more aggressively, and we need to fight together against it. Attitude is a little thing that makes a big difference, and so is your contribution!" – Jiayi, Associate Consultant (Strategy)

 

"For my dear friend, who lost his Dad, his hero and his best friend. For all my friends, that they can live long enough to be a hero, a best friend." – Eimear, Associate UX Consultant (Customer Experience)

 

For us, just running a 5k isn’t enough! Please dig deep and sponsor Pink Latitude online - it's quick, easy and totally secure.

Events like Race for Life are vital in funding Cancer Research UK's life-saving work into preventing, diagnosing and treating cancer. By sponsoring Pink Latitude, you can help us to create a force that cancer can't ignore.  

JustGiving - sponsor me button - click to sponsor Pink Latitude

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