#Kisses4Wishes: presenting our work for Rays of Sunshine

Blue Latitude Health | 13th February 2017

We are proud to support Rays of Sunshine, the UK charity working with children and young people with serious or life-limiting illness, by developing a creative concept for the #Kisses4Wishes campaign. The eye-catching campaign launched in Time Out London as part of its Valentine’s Day edition, in a specially designed wraparound cover.

Our consultants applied their strategic and creative capabilities pro bono to support this worthy campaign pioneered by 15-year-old bone cancer survivor, Caitlin, after she had her own wish granted by the charity.

We were delighted to help Rays of Sunshine reinvigorate their #Kisses4Wishes campaign for 2017. Creatively, to have the Time Out cover wrap on Valentine’s Day is an amazing opportunity. We decided to go for real impact and put the kisses themselves right at the heart of the campaign. We created an identifiable “yellow lips” brand device, and used them to reveal how the kisses have granted actual wishes for seriously ill children.

It’s a simple but powerful way of reminding people how a small act of kindness, a small act of love, can go a long way. The kiss is just the start, in many ways. We’ll now pass the campaign back to Rays of Sunshine so they can keep the love going and making magical wishes come true. 
Damien Parsonage, Creative Director, Blue Latitude Health

The Blue Latitude Health team worked together with Rays of Sunshine to develop a concept that would resonate with UK readers of Time Out, targeting those who are most likely to donate. We hope that readers will be moved to ‘share the love’ this Valentine’s Day with the children and young people supported by Rays of Sunshine.

We’re so grateful to Blue Latitude Health for their support on #Kisses4Wishes. We came to them with an isolated opportunity but we’ve come away with an amazing, stand-out campaign that will run far beyond Valentine’s Day.

From the off, we felt in the hands of experts and were blown away with the concepts they came up with. Blue Latitude Health treated the project with total professionalism, and managed to deliver against extremely tight deadlines. It was a real pleasure to work with them. 
Laura Barnett, Head of Communications and Development, Rays of Sunshine

Our team also put our money where our mouth is with a special Valentine’s Day #Kisses4Wishes campaign in the office! We have a raffle for a three course meal (with champagne) at the Balcon restaurant, a handmade cake by one of our top bakers, or a box of chocolates for £0.50 per entry. And we’ll be running a special #Kisses4Wishes photobooth to send our own photos in support of the brilliant work at Rays of Sunshine. All money raised by the raffle and our ‘Wear Red for Rays’ day, will be donated to the charity.


Keep an eye out on Twitter for shots from the BLH #Kisses4Wishes photobooth and special messages from the team. And see if you spot one of our team members at Warren Street and Paddington tube stations – we’ll be out trying to get London to spare a bit of change to make wishes come true.

Share the love – it all starts with a kiss!

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