Janssen wins EAU’s Best Booth Award 2018

Blue Latitude Health|19th March 2018

Blue Latitude Health is delighted to announce our client Janssen Oncology was awarded the European Association of Urology’s (EAU) Best Booth Award 2018.

The Blue Latitude Health team partnered with Janssen to create the engaging booth for the EAU exhibition in Copenhagen, Denmark, held on March 16-19, 2018.

This was just one of a number of marketing engagements, conceived as part of our European relationship with the pharma giant.

More than 150 organisations exhibited at the five-day annual congress, which attracted 15,000 urology specialists from cities across Europe.

"It had such impactful messaging and visuals, it couldn't help but grab your attention"

One of the outstanding features of the booth was the large animation wall, which dominated the expansive exhibition space. The impressive animations and engaging messaging resonated with a variety of healthcare professionals, who were enticed to the stand to learn more about the product.

The Senior Brand Manager in Oncology at Janssen said: "Most beautiful booth at EAU! This is our place: number one!"

Blue Latitude Health Account Manager David Wood, revealed: “A big part of the success of the booth was the animation wall – it was displayed on a gigantic screen, and really dominated the whole exhibition hall. It was visible from all over and had such impactful messaging and visuals, it couldn't help but grab your attention.”

Contact us at hello@bluelatitude.com to find out how we can help you develop an exceptional congress experience.

 

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