Blue Latitude Health takes on the London Triathlon for Macmillan Cancer Support

Blue Latitude Health | 7^th August 2015

Blue Latitude Health is a healthcare and pharmaceutical strategic marketing consultancy, and part of our day-to-day work involves working closely with oncology healthcare professionals and patients to understand their experiences. Through this work, we've come to appreciate the amazing work that Macmillan Cancer Support do in supporting patients and their families through difficult times. Because we care so deeply about the work Macmillan do, Blue Latitude Health has formed a London Triathlon team that will participate this Saturday, 8^th August. The team has been hand-picked, is dedicated, and has huge potential. (And what we lack in athletic prowess, we more than make up for in determination.) Running, swimming, and cycling under the Blue Latitude Health banner, our team for 2015 is:

• Simon Young, Director
• Mette Drabæk, Senior Associate Consultant
• Fred Bassett, Co-Founder & Head of Strategy
• Natalie Seebeck, Senior Consultant
• David Cooney, Consultant
• Jenna Earl, Senior Consultant
• Mike O’Brien, Occupational Therapist (and friend of Blue Latitude Health)

Getting silly for Macmillan

So far, the combined fundraising efforts of the team total just over £1500, including the cash raised by our “Office Triathlon” event earlier this week. We hula-hooped, had a mini table tennis tournament, and ‘rowed’ in office chairs (to the horror of our First-Aiders) to stump up some cash for Macmillan. Here are just a few snaps of the chaos:

Peter and Sarah hula hooping in the first round of action

David serving to Elisa in the first table tennis match

Andy gets moral support during his table tennis match against Manoj

Manoj returns the serve in his table tennis match against David

The story behind the race: why we’re breaking ourselves for Cancer Support

Each member of the team is running for a different reason, here are just some of the stories behind the Blue Latitude Health team:

Nat (left) and Jenna (right) before the big race on 8th August.

From left: David, Mette, Fred, Nat, and Jenna from the 2015 Blue Latitude London Triathlon team pre-race.

From left: Mette, Mike, Simon, and David after the race - well done, team!

None of us have taken on the triathlon at our chosen distances before. We have never strung these three events together. We have little experience of swimming in open water. Our main objective is survival and to raise money for MacMillan.

Please dig deep to support an organisation that gives so much support to others.

 Updated 10th August 2015 with photos from the event - the team successfully completed all events at the London Triathlon! Well done, team! Please do continue donating - we are still collecting donations for Macmillan Cancer Support and are 84% of the way to our goal as of today.