Blue Latitude Health to sponsor and co-present at ProcureCon Healthcare 2016

Blue Latitude Health|19th February 2016

We are pleased to announce that Co-Founder and Managing Director Martin Brass, and David McKimm, Director, Strategy and Supplier Management for the Centre of Excellence at Johnson & Johnson, will co-present at the 5th Annual ProcureCon Healthcare conference on Tuesday 1st March in Zurich (Switzerland) at 3:00pm.

David and Martin will present on the topic “Optimising Your Marketing Spend in New Ways to Create Value for Your Customers” which is part of the Innovation track. The presentation tells the journey that a client and agency go on and aims to change the way the Procurement professionals, in the audience, think about optimising value. They share the working practices Blue Latitude Health and Johnson & Johnson developed as creative and strategic partners, enabling them to deliver value to the business as well as services and collateral that truly met the end users’ needs. Learn more about their presentation here.

David McKimm commented:

Today, in 2016, we are marketing our products in a highly competitive multichannel world. There are not just three or four channels, but there is a proliferation of channels, choices and expectations. This fragmented and complex environment is the backdrop for working with different marketing partners. At Johnson & Johnson, we recognised some time ago that we needed to approach things differently: Rather than being product focused, we began to be customer focused, which meant transforming our business and marketing processes and working in a different way.

Martin Brass said:

Our combination of heritage, approach and capability gives us a unique perspective in healthcare marketing. It means we’re ideally placed to unlock the potential in products and services. We are exceptionally proud of our partnership with Johnson & Johnson, and the work we have jointly undertaken that truly changes behaviours in their customers and delivers value against their wider business objectives.

 

About ProcureCon Healthcare

In its 5th consecutive year, ProcureCon Healthcare has firmly established itself as a gathering for global and regional CPOs and heads of procurement actively engaged in the evolution towards full strategic procurement.

ProcureCon Healthcare continues to be rated as the leading global healthcare procurement benchmarking event by those who know it best – senior procurement leaders from the top 120 Pharma, Generics, Med Tech and Biotech companies operating in Europe today.

ProcureCon Healthcare returns to Zurich on the 1st-3rd of March 2016 with more speakers, case studies, streams, content and time to network with over 250 attendees, including over 20 CPOs and Heads of Procurement.

 

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