BHBIA’s BOBI Awards: insight drives business

Martine Leroy | 3rd June 2016

Recently, I had the privilege and the pleasure to be a judge on one of the judging panels for the BHBIA’s annual 2016 Best of Business Intelligence (BOBI) awards, which recognises the very best in business intelligence, market research (including fieldwork) and sales research/analytics. 

My fellow judges and I had to determine the winning entry from a shortlist presented by the pre-selection BOBI panel for one of the award categories. I felt fortunate to be part of the process and enjoyed it for several reasons.

  • Firstly, being a part of the BOBI Awards reminded me, if I ever needed to be reminded, of how much business can benefit in many different ways from customer driven insights.
  • Secondly, it was also an opportunity to have access to excellent work, and to observe the amount of professionalism and dedication that project teams involved brought into the projects and collaborations with their clients.
  • Thirdly, the precision of the thinking that went into the shortlisted projects, the creativity, and the craftsmanship in selecting the most appropriate tools to perform the research and reach the insights required, however difficult to do so, were inspiring.
  • Finally, I enjoyed a moment of indulgence; discussing best practice and all aspects of the entries with my fellow judges. Their knowledge, understanding of the fine details, and  commitment, allowed me to share perspectives beyond the confinement of my daily responsibilities and to open my mind.

I felt proud to be a member of the BHBIA community.

Insight propels the business engine – this is where real opportunities are identified that satisfy both customers and businesses. The BHBIA’s BOBI awards are a pleasurable and high-profile demonstration that, as professionals, we can together deliver customer understanding and research of the highest professional standard to identify and realise opportunities that work for all parties in winning strategies. 

Understanding customers, identifying opportunities, and translating them into the optimal strategic and customer experience solutions - this is customer-centricity; not a buzzword, but a principle embedded into how we think and what we do at Blue Latitude Health, and this is my ongoing motivation. Ultimately the work we do and the insight we can help to save and transform lives.

As a judge of the BOBI Awards 2016, I found my experience exemplary of the evidence that external and internal customer driven insight is premium fuel for the business engine.  

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