A look back at the #makebloodcancervisible campaign

Jack Reinsfield|6th November 2018

In September, as part of blood cancer awareness month, Blue Latitude Health created an interactive installation which travelled across the UK – from London to Edinburgh – to make blood cancer visible.

Despite being the third biggest cancer killer in the UK and claiming more lives than breast or prostate cancer, blood cancer seldom gets the media or political attention that it deserves. 

The campaign involved nine different statues, and travelled 601 miles across the United Kingdom. Each statue played a different, insightful recording of a real patients experience with blood cancer, with each story representing a unique type of blood cancer and a corresponding patient advocacy group.

The installation captured the attention of the members of the general public who were touched by the patient stories, took pictures and joined the conversation on Social media using #makebloodcancervisible.

More than 34 million people were reached via social media and there was blanket national and regional media coverage too. The story was covered by BBC Wales and STV and more than 13,000 people pledged their support via the red button.

Through the installation, and the supporting media coverage, we believe we have gone some way in making the unheard, heard; the unseen, seen and making blood cancer visible.  

Below, we take a look at some of the best photos from each stop of the tour:

London 4th - 8th September

First stop of the tour London at the Westfield in Stratford City - right in the heart of Chestnut plaza.

Cardiff 10th - 15th September

Next stop Cardiff, In the middle of  busy Working street.

Manchester 17th - 22nd September 

On to Manchester – the statues were in a prime location at Picadilly Gardens.


Edinburgh 24th - 29th September

Finally, the statues finished their tour with a stunning backdrop in Edinburgh, in the beautiful Waverly Mall. 




To find out more about our experience with creative disease awareness campaigns, email us at hello@bluelatitude.com




Moving West, Gary and the warm embrace of Blue Latitude Health

Daniel Prideaux|19th June 2020

Freelance Consultant, Dan Prideaux, talks about his positive experience working at Blue Latitude Health

read more

BLH support COVID-19 organ donation campaign 'HOME IS WHERE THE HEART IS'

Blue Latitude Health|13th May 2020

In this creative campaign, artists from across the world are uniting to ensure the public stays home, gets creative, and has the organ donation conversation

read more

Market Access company Skysis joins Fishawack Health, the parent company of Blue Latitude Health, adding exceptional market access capabilities

Market access company Skysis joins our parent company Fishawack Health

Blue Latitude Health|20th April 2020

Skysis joins the Fishawack Health pack, bolstering our strong strategic offering for our healthcare clients with new skills in market access.

read more

The landscape of healthcare has changed. So have we.

Blue Latitude Health is now Fishawack Health

Discover fishawack.com
Redirecting you to fishawack.com in 5...