Multichannel strategy and planning

We develop robust cross-functional multichannel plans and strategies at a global, regional and local level.

This could include creating fully integrated, data-driven pre-/post-launch multichannel plans for any stage of a product’s lifecycle. Or bringing together siloed organisations to facilitate integrated customer-centred patient and HCP communications.

Case study

EMEA launch strategy and creative execution

view more

Case study

EU launch with limited sales team

view more

Case study

Immuno-oncology launch strategy for UK market

view more

Case study

Multichannel capability across Asia

view more
Related articles
channeling-your-inner-disruptor-kid-screaming-microphone

Channelling your inner disruptor

Jenna Earl | 5th April 2017

Channel strategy has long been a hot topic for pharma and is often regarded as the answer to many of today’s marketing challenges. Head of Brand Strategy Jenna Earl discusses these challenges faced by pharmaceutical marketers today, and if channel disruption is really the answer.

read more

client-relationships-changing-marketing-landscape-Blue-Latitude-Health

Client relationships in the ever-changing marketing landscape

Ben Routley | 13th April 2016

To get a deeper understanding of how Blue Latitude Health approaches client relationships in the ever-changing marketing landscape, we interviewed Ben Routley, Client Lead across our Agency of Record brands. Here, he talks about what the secret to building long-lasting relationships is.

read more

The-evolution-procurement-pharma-Blue-Latitude-Health

The evolution of procurement in pharma

Martin Brass | 10th March 2016

As the wider industry becomes increasingly competitive, clients have started to become more procurement-led, looking for ways to improve margins and efficiencies in their business. The impact on agencies has been substantial, with fewer suppliers on rosters and more aggressive payment terms.

In this article, Co-Founder and Managing Director Martin Brass discusses the evolution of procurement and the new client-agency relationship.

read more

Blue-Latitude-Health-Why-content-needs-strategy

Why does content need a strategy?

Liz Inskip, Adwoa Baah | 7th March 2016

Not all organisations are in a position to look at maturity – for some, there’s still a pressing question that needs answering: Why does content need a strategy?

In this article, Content Marketing Manager Liz Inskip and guest blogger Adwoa Baah explain how having a documented strategy for content creation, distribution, management, and governance will empower your brand teams and create organisational efficiencies.

read more

issues-facing-brand-teams-how-agencies-help-add-value-blue-latitude-health

Issues facing brand teams and how agencies help to deliver value

Liz Inskip | 2nd March 2016

We interviewed Wayne Atherden, Procurement Director Commercial Services at Janssen, our European procurement contact, to get a fuller understanding of his view on the issues facing brand teams and how agencies help to deliver value. Here is what he had to say.

read more

content-strategy-maturing-your-approach-blue-latitude-health-wine-stock-image

Content Strategy for pharma: Maturing your approach in 2016

Liz Inskip, Adwoa Baah | 26th January 2016

The way that many pharma and healthcare brands think about content strategy – the creation, management, storage, and governance of content – hasn’t matured in quite the same way as multichannel marketing strategy.

In this article, Consultant Adwoa Baah and Content Marketing Manager Liz Inskip take us through three things pharma can do to improve content strategy maturity within their organisations in 2016.

read more

stock-photo-woman-typing-keyboard-desk-writing

Back to Basics: Designing digital patient services

Elisa del Galdo | 2nd July 2015

Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.

read more

design-social-media-within-abpi-older-man-laptop-photo-Flickr_user_nosha

How to design patient services with social media within the ABPI code guidelines

Craig Moore | 20th May 2015

In this blog, Senior Consultant Craig Moore, from the Blue Latitude Health Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.

read more

How-to-move-your-organisation-into-a-cross-channel-world

How to move your organisation into a cross-channel world

Anna Tamasi | 14th October 2014

CX Consultant Anna Tamasi attended Julie O'Donnell and Tim White's talk on 'How to move your organisation into a cross-channel world' at the recent Eyeforpharma Multichannel Marketing Summit in London. Anna learned more about their partnership approach with brands, the engagement across all departments, and how this has been their key success factor.

read more

How-to-be-an-MCM-Maverick

How to be an MCM Maverick

James Atherton | 8th September 2014

Although most companies have espoused the Multichannel Marketing concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Deidre Coleman from EyeForPharma sat down with Managing Consultant James Atherton to discuss.

read more

business-customer-technology-multichannel-marketing-healthcare

9 guiding principles for navigating multichannel in healthcare

Blue Latitude Health | 5th August 2014

The aim of successful multichannel marketing is simple – to deliver, through the use of integrated, data-informed, customer-centric marketing. Here are the nine guiding principles we feel should be considered with multichannel marketing strategy.

read more

Blue Latitude Health - primary fields stock image

Top 10 things to consider when planning a multichannel campaign

Blue Latitude Health | 19th May 2014

Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.

read more

5-pillars-multichannel-excellence

Five pillars of pharma multichannel excellence

Blue Latitude Health | 16th December 2013

Whilst pharma companies have realised the importance of developing multichannel strategies, most are still on the journey to achieving multichannel excellence. Multichannel is about planning, implementing, and integrating multiple touch points and stakeholders to deliver improved return on investment. To achieve multichannel excellence, pharma must incorporate five core elements into their strategies in equal measure, broken down in this article.

read more

compass-strategy-photo-stock

Why your multichannel strategy isn't delivering results

Guest Blogger | 17th October 2013

Pharma are investing in developing multichannel strategies now more than ever before. However, companies are finding that their strategies don’t deliver the results promised by this new approach to customer engagement. Here are three reasons why that might be.

read more

Blue Latitude Health stock image - mountain icon secondary

How to prioritise your multichannel marketing

Blue Latitude Health | 12th June 2013

Prioritisation is effective multichannel planning, cognisant of existing and desired organisational capability, and built around your customers. This overview provides a number of inputs and models which can assist with the prioritisation of your multichannel marketing as part of your planning process.

read more