Marketing process development

We understand that your brand’s success is impacted by your ability to effectively and efficiently engage with your customers. That’s why we develop marketing processes with the end customer in mind; ensuring those processes have a focus on the customer, a benefit to the brand, and will drive change within the organisation.

The processes we develop include brand planning, marketing excellence, multichannel planning, content strategy, and technology development & roll out.

Case study

Multichannel brand planning

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Case study

Medical information cascade

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Case study

Customer focused planning

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Case study

Social media strategy

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Pharma still has silos around key functions in the marketing process, which has the unintended consequence of often putting these functions at odds with the brand teams. In 2016, it’s time to bring these teams together and move them toward a common goal – delivering for your customers to enable better patient outcomes. Head of Commercial Matt Bolton breaks down what we mean when we talk about eliminating the last silos in pharma marketing.

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Blue Latitude Health | 19th May 2014

Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.

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Prioritisation is effective multichannel planning, cognisant of existing and desired organisational capability, and built around your customers. This overview provides a number of inputs and models which can assist with the prioritisation of your multichannel marketing as part of your planning process.

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