Our Market Guidebooks help global and regional teams tell the brand's story to local affiliates. Each of the guidebooks, which are easily searchable, updatable and user friendly, consolidates all existing scientific, strategic and market research knowledge in one place.
Your local markets will have an engaging and comprehensive guide to the market opportunity and competitive set, including patient, healthcare professional and payer profiles, and clinical and indication data – helping your teams to be aligned, motivated and plan for a successful future.
Thank you for pulling this fantastic support together – very comprehensive. It is unprecedented in my experience to have this kind of knowledge pulled together in a document like this at this stage of product development
DIRECTOR OF NEW BUSINESS
Preparing for a global launch of a prostate cancer product
Aligning global and local teams with a bespoke market guidebook for early stage brand planning