We improved the performance and interface design of a health and wellbeing application, and in doing so increased customer engagement and decreased attrition.
We conducted qualitative research with business stakeholders to understand their objectives, and how HealthScore fits into a wider business vision.
We conducted qualitative interviews with users to understand in detail how they follow, manage, and adhere to a health and exercise regime.
We developed user journeys, personas, content strategy, behaviour change strategy, messaging, information flow, visual design, and animation based on iterative user insight.
We implemented and evaluated (via representative users) tactical interim changes based on expert review and agile development of low fidelity progressing to high fidelity interactive mobile designs.