We researched, designed and developed a patient-centric website to inform and educate patients about how to prevent atrial fibrillation, and be more knowledgable about the therapy area when visiting their doctor.
We conducted qualitative interviews with advocates across different regions to understand objectives, outcomes and KPI’s. Also with patients and their carers’ to gather insights about how they view their condition and the available treatment options.
We developed patient journey, personas, content strategy, and information flow/architecture.
We implemented and evaluated tactical interim changes based on expert review and development of low fidelity progressing to high fidelity responsive designs.
We designed and produced assets including patient and care videos, patient stories, and a responsive website.
We created and delivered a full media plan, KPI dashboard and optimisation plan.