How we redesigned a patient portal to ensure patient-centricity and inspire behaviour change in patients, helping them develop partnerships with their HCPs and achieve better outcomes.
In order to create a website with content to engage patients on the therapeutic area and treatment options, we took the following steps:
We created and delivered a responsive website, full media plan, KPI dashboard and optimisation plan.
The ultimate goal was to engage patients and give them the confidence to address their healthcare needs and challenges, resulting in them planning a visit to their doctor; equipped with the questions and information they needed to have an informed conversation.
The re-design resulted in a patient- and carer-centric website. The website now acts as a mechanism to engender behaviour change by empowering patients and carers with the confidence to visit and create a partnership with their HCP.
PROFESSIONAL AND PATIENT COMMUNICATIONS MANAGER
The landscape of healthcare has changed. So have we.