CASE STUDIES

Approach

We knew the best way to provide differentiation and loyalty for our client's product was to meet the specific needs of both patients and carers:

• We mapped the patient journey and carried out extensive user testing across different markets with patients, carers and healthcare professionals.
• Service strategy development played an important role and we conducted market opportunity workshops and service blueprint planning.
• We developed brand concepts and employed iterative design and evaluation to create the patient portal.
• The final project consisted of multichannel patient and carer supporting materials, including a set of Flashdeck cards, a website, and multichannel patient and carer materials to facilitate important, challenging conversations.