To ensure the information was communicated effectively:
- We reviewed, analysed and consolidated all of the customer and market data to draw out the key insights and communicate the strategic direction.
- We developed a guidebook, including a brand narrative and story, as well as multimedia content and interactive elements for the market background document.
- Our team undertook all elements of the compliance review, taking into account variations for the different regions.
- We continue to update the guidebook on a bi-annual basis.
The local teams felt confident and motivated. This enabled them to develop outstanding local plans, which were aligned to the global goals and milestones.
After the guidebook was released, the relationship between the regional and global teams became more aligned and the global team also saved time and money, while reducing waste. Now, the guidebook is ‘best practice’ within the global organisation.
Thank you for this comprehensive and timely resource for our launch preparation efforts for this new product. Great job.