CASE STUDIES

Approach

This campaign truly illustrates the collaborative nature of our work, combining our expertise in insight, strategy and creative to develop a successful launch. To solve the client's challenges we:

• Carried out significant research across all of the EMEA countries, which proved crucial for understanding the key stakeholders and what had been learned so far
• Developed three learning journeys to map stakeholder's beliefs, perceptions and behaviours around new treatments
• Provided clear simplified segmentation and an engagement plan
• Created a set of distinct creative and resonating key messages, which were tailored to stakeholder's context and needs, while working across all channels in the EMEA region
• Designed a new visual motif to enhance the brand and create visual consistency throughout the entire multichannel campaign.