Multichannel capability across Asia

We developed multichannel capability for a client’s Asian network by building multichannel skills within cross-functional teams across brands and markets.

Client challenges

  • There was limited multichannel capability at a regional, market and brand level.
  • There was no benchmark of multichannel capability within the region.
  • Sophisticated use of digital outside of healthcare within the region.

Our approach

Stakeholder research and analysis

We conducted detailed stakeholder interviews and analyses of internal capabilities, gaps, and potential barriers to benchmark the multichannel marketing capability at a regional level and for each of the four markets.

Multichannel training

We created and ran multichannel and marketing capability training at a company and brand level for each local market.

Multichannel support and best practice

We developed brand multichannel plans and provided support and documentation to ensure MCM was fully adopted in local markets.