We developed a robust, simple and actionable strategy for the UK market based on comprehensive research-driven insight, in order to deliver value to both oncologists and nurses.
We conducted research with nurses to understand their environment and day-to-day challenges.
We adapted and supplemented European research on the information seeking needs and environment of oncologists in UK.
We provided environment mapping, personas, and learning journey for nurses and oncologists before and after launch, and pre and post prescription.
We developed material and ran workshops to collaboratively develop integrated multichannel strategy and service design that could be realistically implemented.
For successful implementation we provided content development guidance, detailed tactical plans and practical delivery guidance.