EU launch with limited sales team

We delivered a multichannel launch strategy and assets, tailored to each market’s needs, to cost-effectively increase the share of voice and maximise chance of prescription, in a saturated market with limited sales teams.

EU Launch Limited Sales Team - Blue Latitude Health

Client challenges

  • There was a lack of knowledge around HCPs’ behaviour when prescribing new pharma products.
  • There was a lack of Salesforce and  multichannel experience.
  • There was a highly competitive environment with established players.

Our approach

Stakeholder and customer research

We conducted multichannel stakeholder interviews to understand internal capabilities, gaps, and potential barriers.

Customer research focused on physicians’ learning preferences as they gain confidence in prescribing a new pharmaceutical product.

EMEA brand strategy and country planning

We developed an EMEA brand strategy and country brand and tactical planning workshops.

CSF’s, assets and documentation were tailored for local markets to drive a cross-functional multichannel approach.

 

Implementation of toolkit & localised plans

We developed an interactive toolkit to help local markets leverage EMEA assets and design and deliver a multichannel programme, including planning frameworks.