We delivered a multichannel launch strategy and assets, tailored to each market’s needs, to cost-effectively increase the share of voice and maximise chance of prescription, in a saturated market with limited sales teams.
We conducted multichannel stakeholder interviews to understand internal capabilities, gaps, and potential barriers.
Customer research focused on physicians’ learning preferences as they gain confidence in prescribing a new pharmaceutical product.
We developed an EMEA brand strategy and country brand and tactical planning workshops.
CSF’s, assets and documentation were tailored for local markets to drive a cross-functional multichannel approach.
We developed an interactive toolkit to help local markets leverage EMEA assets and design and deliver a multichannel programme, including planning frameworks.