We planned the digital launch of a new anti-infective product to a multi-disciplinary audience across Europe, delivering a solution that focused on audience needs, not assets, and based around 3rd party partnerships.
We conducted user research and analysis across G5 & 5 specialisms (860 respondents in total) to understand audience behaviours and needs.
We scanned and reviewed all online resources in all territories & specialisms.
We conducted an assessment of internal capability and reviewed existing marketing plans together and performance of digital assets.
We developed a strategic framework and digital tactics.
We provided localised tactical recommendations for the G5 in Europe.