Digital launch in a complex area

We planned the digital launch of a new anti-infective product to a multi-disciplinary audience across Europe, delivering a solution that focused on audience needs, not assets, and based around 3rd party partnerships.

Client challenges

  • There was a lack of customer insight in five specialisms: haematology, gastroenterology, infectious disease, microbiology, and internal medicine.
  • There was a lack of benchmarking around existing digital activities and capabilities.
  • There was limited regional and country resource to build, roll out and manage activity.

Our approach

Primary research

We conducted user research and analysis across G5 & 5 specialisms (860 respondents in total) to understand audience behaviours and needs.

Digital environment mapping and analysis

We scanned and reviewed all online resources in all territories & specialisms.

Business analysis

We conducted an assessment of internal capability and reviewed existing marketing plans together and performance of digital assets.

Global digital strategy

We developed a strategic framework and digital tactics.

Local plans and tactics

We provided localised tactical recommendations for the G5 in Europe.

The landscape of healthcare has changed. So have we.

Blue Latitude Health is now Fishawack Health

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