We worked with the global, regional and local teams to plan and execute the digital launch and support on-going multichannel activities in more than 20 countries for a product that eventually displaced the established market leader in urology.
We carried out a situational analysis in each market, focused on the digital landscape.
We developed a patient-centric rather than product-centric position and emotional (as well as clinical) creative execution.
We developed global digital campaigns working with 3rd party sites as well as owned platforms.
We rolled out tailored training and on-demand support to global affiliates.
We ran regular digital reviews, reporting at a market, regional and global level through an integrated dashboard, recommending improvements to drive improved performance and consistency.