We develop measurement standards and frameworks that are supported by straightforward dashboards, meaning we can we reveal astute insights about your campaign, product or service performance.
The right approach to optimisation is critical and this means acting on those insights to improve performance continuously. We set up the process and manage it, then empower your teams to take control so your performance is in the hands of those who know your brand best.
| 4th January 2018
Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and effectiveness, along with the formula for calculating profit and ROI.
| 5th December 2017
Pharma is making measured progress in its adoption of multichannel marketing. But can it actually measure success? And does it even know what good looks like? Chris Ross interviews Senior Consultant Paul Towney Jones to explore the risks and benefits of increased investment in MCM.
| 28th July 2017
Sourcing medical information is a top challenge for healthcare professionals in 2017. Here, Associate Consultant Jiayi Chen gives you the inside scoop on how to build a digital service that really serves the needs of your customers.
| 21st June 2017
Medical congresses are one of the most important and intensive marketing activities a company can undertake. Here Dolan Desai and Dale Choate give you the practical tools and tips you need to create a leading congress experience.
| 8th April 2016
In this article, Associate Consultant Jiayi Chen explains why you need a measurement plan for your digital marketing efforts, and the key steps and common issues in developing a measurement framework for assessing digital marketing success.
| 5th April 2016
Healthcare is changing. Developments in treatments are taking place faster than ever, more stakeholders are involved in making decisions around treatments, and these stakeholders have different, sometimes conflicting needs. In this context, insight is key to effective marketing in meeting the challenge to deliver value to an ever-broadening range of stakeholders.
| 24th June 2015
Director and Head of Commercial Simon takes us through some of the key themes of the Financial Times Digital Health Summit in London, outlining and expanding on where we feel the industry is heading as we get closer to the ‘digital health revolution’.
| 8th April 2014
A few weeks ago, two hundred analytics folk from all industries met in London for MeasureCamp 2014. Alec Cochrane talks through how Blue Latitude Health contributed to the event and how we approach the creaton of measurement frameworks.
| 16th December 2013
Whilst pharma companies have realised the importance of developing multichannel strategies, most are still on the journey to achieving multichannel excellence. Multichannel is about planning, implementing, and integrating multiple touch points and stakeholders to deliver improved return on investment. To achieve multichannel excellence, pharma must incorporate five core elements into their strategies in equal measure, broken down in this article.