We developed a process and training module showing affiliates how to optimally plan and implement a multichannel activation strategy for a specific brand and/or therapeutic area, ensuring links with critical success factors and strategic objectives.
We undertook stakeholder research to understand business objectives and brand marketers’ challenges.
We designed a clear planning process that built in customer needs and strategic business objectives.
We developed all training materials, re-usable assets for teams, and ran ‘train the trainer’ sessions.
We developed messaging, video and branded collateral to drive engagement and excitement for the capability before, during and post-training.