We identified the channels HCPs use to receive medical information, and developed an easier, more efficient way for them to access medical information – at the point of need – in a meaningful, timely, relevant and compliant manner.
We interviewed HCPs in 10 countries about their behaviour when seeking medical product information.
We developed customer environment maps and the ‘medical information cascade’ concept.
We developed a framework for investment, and a legal and compliance strategy, to ensure the service met local regulations.
We built a pilot and undertook multi-region testing to build & roll out the service globally.
Face to face and video training modules for medical writers on SEO and web copywriting.
We developed measurement frameworks and dashboards to evaluate and improve the information service being offered to HCPs.