EU launch for US client
We delivered a totally integrated service comprising insight, strategy, creative deployment and optimisation across multiple channels – including web, PR, comms, sales and social – for the European launch of a new IVF product.
Client challenges
- Client team was based in the US and had little knowledge of UK and wider European market
- There was limited budget available, and the client needed to optimise spend across all channels.
Our approach
Expert review of assets
We conducted content and asset reviews in the context of the customer’s journey.
Campaign planning
We integrated tactics over time to ensure a seamless customer journey.
Content development and asset implementation
We developed content across web, PR and social. We also refreshed the website design, taking a user-centred design approach based on expert review and set up online media and implemented events and PR activity.
Ongoing management, measurement and optimisation
We managed external partners and implementation of PR activity. We also provided measurement reports, and carried out systematic optimisation approach to content and assets.