We delivered a totally integrated service comprising insight, strategy, creative deployment and optimisation across multiple channels – including web, PR, comms, sales and social – for the European launch of a new IVF product.
We conducted content and asset reviews in the context of the customer’s journey.
We integrated tactics over time to ensure a seamless customer journey.
We developed content across web, PR and social. We also refreshed the website design, taking a user-centred design approach based on expert review and set up online media and implemented events and PR activity.
We managed external partners and implementation of PR activity. We also provided measurement reports, and carried out systematic optimisation approach to content and assets.