Rays of Sunshine Children's Charity helps seriously ill children in the UK. The team tasked us with developing their brand identity and raising greater awareness by reinvigorating the #Kisses4Wishes campaign, ultimately increasing donations for the relatively unknown charity.
We developed a creative concept for the campaign using our expertise in strategic insight, brand strategy and creative execution:
During the two weeks around Valentine's Day alone the campaign achieved more than 1.5 million #Kisses4Wishes impressions on Twitter and 379,778 people were reached on Facebook.
More than 309,000 copies of 'Time Out' magazine were distributed across London, helping to ensure a 6-fold increase in donations from the previous year. The campaign gained widespread news coverage and appeared on two industry lists of top Valentine's Day ads.
We came to BLH with an isolated opportunity, but we've come away with an amazing, stand-out campaign that will run far beyond Valentine's Day. From the off, we felt in the hands of experts and were blown away with the concepts that came up with.
LAURA BARNETT
HEAD OF COMMUNICATIONS AT RAYS OF SUNSHINE
Liz Inskip | 14th February 2017
As a business that works with healthcare and pharma companies, it’s not often that we get the opportunity to design the cover for Time Out London, so we jumped at the chance to partner with Rays of Sunshine to help them get the word out about their #Kisses4Wishes campaign on Valentine’s Day.
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