CASE STUDIES

Kisses4wishes

Rays of Sunshine Children's Charity helps seriously ill children in the UK. The team tasked us with developing their brand identity and raising greater awareness by reinvigorating the #Kisses4Wishes campaign, ultimately increasing donations for the relatively unknown charity.

Approach

We developed a creative concept for the campaign using our expertise in strategic insight, brand strategy and creative execution:

  • We took a strategic approach to ensure a focused and productive creative process that achieved the goal of raising awareness of the campaign and charity
  • Our concepts were based on the cultural heritage of 'Time Out' and its audience, helping us to give people a compelling, evidence based reason for sharing and supporting the campaign
  • The final concept appeared on the cover of 'Time Out' magazine and was adapted to a variety of marketing channels.

Impact

During the two weeks around Valentine's Day alone the campaign achieved more than 1.5 million #Kisses4Wishes impressions on Twitter and 379,778 people were reached on Facebook.

More than 309,000 copies of 'Time Out' magazine were distributed across London, helping to ensure a 6-fold increase in donations from the previous year. The campaign gained widespread news coverage and appeared on two industry lists of top Valentine's Day ads.

We came to BLH with an isolated opportunity, but we've come away with an amazing, stand-out campaign that will run far beyond Valentine's Day. From the off, we felt in the hands of experts and were blown away with the concepts that came up with.

LAURA BARNETT

HEAD OF COMMUNICATIONS AT RAYS OF SUNSHINE