CASE STUDIES

Approach

Here’s what we did: 

• Linked inspiring content to development objectives by identifying marketing trends that were critical for future organisational success and defining learning objectives for marketers across the world
• Created a curated content library that addressed and linked to the identified learning objectives
• Conducted immersive interactive webinars, which delivered learning in an interactive, workshop-style webinar setting, in order to immerse marketers in topics and challenge them to think differently. We provoked ideas about how the inspiring content could be applied to everyday practice
• Monitored content performances to ensure on-going success , including continually measuring and optimising to promote popular content and improve the learning experience.