Driving adoption of a marketing automation platform

We inspired stakeholders regarding marketing automation, and drove adoption of their automation platform via a workshop in a box, complete with training material and internal communications.

Driving adoption of a marketing automation platform - Blue Latitude Health

Client challenges

  • The business had invested in technology that was under utilised
  • Marketing teams did not understand the platform
  • Marketing teams did not now how to build targeted, integrated campaigns
  • ‘Just another workshop’ would not drive adoption and results

Our approach

Internal counsulations

We collaborated to focus business objectives and understand brand marketers’ challenges.

framework development

We ensured platform utilisation was built on meeting customer needs and meeting brands’ strategic objectives.

Workshop in a box

We developed all the workshop training materials, ran ‘train the trainer’ sessions, and developed workshop assets for teams to use and re-use.

internal engagement

We developed messaging, an animated video, and branded posters to drive engagement and excitement for the capability pre, during and post the workshops.