We inspired stakeholders regarding marketing automation, and drove adoption of their automation platform via a workshop in a box, complete with training material and internal communications.
We collaborated to focus business objectives and understand brand marketers’ challenges.
We ensured platform utilisation was built on meeting customer needs and meeting brands’ strategic objectives.
We developed all the workshop training materials, ran ‘train the trainer’ sessions, and developed workshop assets for teams to use and re-use.
We developed messaging, an animated video, and branded posters to drive engagement and excitement for the capability pre, during and post the workshops.