Digital healthcare opportunities
We carried out a comprehensive analysis of digital health trends and made recommendations regarding a potential strategic investment to enhance the company’s reputation and provide a competitive advantage across various therapy areas in the UK.
Client challenges
- Limited knowledge in the UK affiliate concerning global digital healthcare trends and how they could impact reputation and competitiveness.
- Ensuring Patients / Payers / HCPs and not technology was at the heart of the analysis.
- Balancing opportunity size with customer impact and business costs.
- Engaging and leveraging existing knowledge in senior OPCO team
Our approach
Qualitative and stakeholder research
We conducted primary research into global digital health landscape market trends with a UK focus. We conducted stakeholder interviews to obtain business needs and objectives.
Digital strategy and guiding principles
We conducted analysis of research, and developed the digital strategy and guiding principles for investment.
Prioritisation and planning workshops
We developed and delivered all elements of prioritisation and planning workshops that were delivered to the cross-functional senior team.