We carried out a comprehensive analysis of digital health trends and made recommendations regarding a potential strategic investment to enhance the company’s reputation and provide a competitive advantage across various therapy areas in the UK.
We conducted primary research into global digital health landscape market trends with a UK focus. We conducted stakeholder interviews to obtain business needs and objectives.
We conducted analysis of research, and developed the digital strategy and guiding principles for investment.
We developed and delivered all elements of prioritisation and planning workshops that were delivered to the cross-functional senior team.