Capability building and training

Multichannel marketing does not start with channels. We provide integrated training to improve the way your brand teams market products, helping you to embed a customer-centred approach.

Live collaborative formats are at the core of our capability development workshops and are supported by online learning, direct coaching and ‘train the trainer’ sessions. Your real concerns are addressed so the outcomes are bespoke to your unique challenges and the solutions can be implemented immediately.

Case study

Driving adoption of a marketing automation platform

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Case study

European HCP Portal

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Case study

Digital healthcare opportunities

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Perspective on the power of insight

Blue Latitude Health|4th April 2018

Good insight gives you the tools to create innovative products and services that meet customer’s needs at the point of need. In this issue of Perspective magazine, our in-house insight experts unite to reveal the best practical tools, tips and knowledge for harnessing insight to empower your customers and inspire innovation.

 

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Commercial innovation in biotech organisations

Natasha Cowan|13th March 2018

Blue Latitude Health speaks to Salma Jutt Vice President of US Marketing and Head of Commercial Innovation at a biotech specialising in treating weight loss and obesity.

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Building a creative marketing consultancy: how we’ve transitioned into a full service global team

Blue Latitude Health|9th August 2017

In this Q&A, James Atherton, Vice President and Managing Consultant at our New York office, reveals how our NYC and London offices work together and why having a creative services capability has changed the way we deliver strategic work for clients.                  

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What are the benefits of running workshops for international teams?

Frances Hendry|22nd April 2016

Senior Associate Consultant Frances Hendry takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas, and define projects more quickly. 

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Five pillars of pharma multichannel excellence

Blue Latitude Health|16th December 2013

Whilst pharma companies have realised the importance of developing multichannel strategies, most are still on the journey to achieving multichannel excellence. Multichannel is about planning, implementing, and integrating multiple touch points and stakeholders to deliver improved return on investment. To achieve multichannel excellence, pharma must incorporate five core elements into their strategies in equal measure, broken down in this article.

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