Multichannel marketing does not start with channels. We provide integrated training to improve the way your brand teams market products, helping you to embed a customer-centred approach.
Live collaborative formats are at the core of our capability development workshops and are supported by online learning, direct coaching and ‘train the trainer’ sessions. Your real concerns are addressed so the outcomes are bespoke to your unique challenges and the solutions can be implemented immediately.
| 9th August 2017
In this Q&A, James Atherton, Vice President and Managing Consultant at our New York office, reveals how our NYC and London offices work together and why having a creative services capability has changed the way we deliver strategic work for clients.
| 22nd April 2016
Senior Associate Consultant Frances Hendry takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas, and define projects more quickly.
| 16th December 2013
Whilst pharma companies have realised the importance of developing multichannel strategies, most are still on the journey to achieving multichannel excellence. Multichannel is about planning, implementing, and integrating multiple touch points and stakeholders to deliver improved return on investment. To achieve multichannel excellence, pharma must incorporate five core elements into their strategies in equal measure, broken down in this article.