Case studies: how we deliver

In our business, we’re only ever as good as the work that we've done for our clients. Because of the commercially sensitive nature of our assignments, we've anonymised these case studies, but they are designed to give you a sense of our breadth of capability.

Here’s how we deliver against challenging briefs:

Marketing process development

Multichannel brand planning

How we bridged knowledge and process gaps, and developed a multichannel activation strategy.

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Medical information cascade

How we transformed the way HCPs accessed medical information after learning how they keep themselves informed.

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Customer focused planning

How we built a culture of ‘customer obsession’ over brand at a local level, ensuring that customer needs became central.

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Social media strategy

How we developed a global social media strategy, resource plan and pilot programme for a leading medical device company.

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Driving adoption
of a marketing automation platform

How we inspired stakeholders regarding marketing automation, and drove adoption of a new platform through a ‘workshop in a box’.

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Digital healthcare opportunities

How we helped educate a UK affiliate regarding global digital healthcare opportunities, and developed a digital initiatives strategy.

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Brand repositioning

How we ensured clear strategy and positioning across EMEA regions for a brand with multiple new indications in immunology.

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EU launch for US client

How we delivered a totally integrated multichannel plan across the Internet, PR and social media, for a client with little knowledge of the local markets.

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Global positioning in crowded oncology market

How we developed global positioning for a product reaching market 5 years after its main competitor, and built internal excitement for the launch.

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Immuno-oncology launch strategy for UK market

How we delivered comprehensive research-driven insight, a detailed strategy and implementation guidance.

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Multichannel capability across Asia

How we built multichannel skills within cross-functional teams across brands and markets in Asia.

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EU launch with limited sales team

How we delivered a multichannel launch strategy and assets to cost-effectively increase share of voice.

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Digital launch in a complex area

How we launched a new drug in a specialist area by focussing on audience needs, not assets.

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EMEA launch strategy and creative execution

How we delivered a multi-stakeholder engagement strategy and plan across multiple channels.

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Market leader repositioning

How we strengthened an established brand against increasing competition with an aligned strategy and bold creative direction across EMEA regions.

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Patient adherence application

How we drove adoption within EU brand teams and ensured integration into wider patient communications.

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Cardiovascular patient portal

How we researched and developed a patient-centric website designed to improve engagement with HCPs.

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Mobile wellness application

How we improved the design of a health and wellness app to encourage behaviour change and drive corporate strategy.

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Diabetes information call centre

How we improved the customer experience and recommended how other customer touch points could be integrated.

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European HCP Portal

How we provided end-to-end service from launch to promoting and optimising the portal, across multiple brands and territories.

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Global launch in competitive urology market

How we planned and supported the global launch of a product that eventually displaced the established market leader in urology.

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