We provide integrated training focused on how new approaches complement existing ones. This results in changing behaviours and organisational thinking to reinforce the idea that multichannel does not start with channels. Live collaborative formats are at the core, and are supported by online learning, direct coaching, and ‘train the trainer’ sessions.
Our capability development workshops and materials are designed to be utilised straight away. Your real concerns are addressed, meaning outcomes are highly relevant and actionable immediately.
| 22nd April 2016
Senior Associate Consultant Frances Hendry takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas, and define projects more quickly.
| 16th December 2013
Whilst pharma companies have realised the importance of developing multichannel strategies, most are still on the journey to achieving multichannel excellence. Multichannel is about planning, implementing, and integrating multiple touch points and stakeholders to deliver improved return on investment. To achieve multichannel excellence, pharma must incorporate five core elements into their strategies in equal measure, broken down in this article.