Privacy Policy

Privacy Policy - updated 22nd May 2018

Blue Latitude Network is committed to safeguarding the privacy of our users while providing the highest possible quality of service. This privacy policy covers all of the personal data processing activities of the Blue Latitude Network, including personal data collected and processed through our website at www.bluelatitude.com, any communications between you and us and any services we provide you.

For the purpose of the General Data Protection Regulation (“GDPR”, from the GDPR implementation date) or, until GDPR implementation date, the Data Protection Act 1998, (collectively the “Data Protection Laws”) the Data Controller is Blue Latitude Network (Company Number 04663183) with registered address at Crusader House, 145 - 157 St John Street, London, EC1V 4QJ.

Information collected

We collect and process some or all of the following types of information:

1.  Details of your visit to the website gathered automatically by our visitor statistic gathering tools which includes demographic data and browsing patterns, content and resources you access on the website.  All information which is obtained in this way is used solely in aggregate form, and it is not possible for us to identify details about individual visitors to the site.

Information collected in this manner is used to:

  • Build up marketing profiles;
  • Aid strategic development;
  • Audit usage of the site.

2. Information that you provide by filling in forms, whether online or off-line as part of the registration process which may include: name, job title, company and email address.   This includes information provided at the point of subscribing to our newsletter, downloading our content and magazines or requesting further information about our services. We may also ask you for information when you report a problem with the Website.

3. If you contact us, we may keep a record of that correspondence.

4. We may also ask you complete surveys that we use for research purposes, although you do not have to respond to them – please see our Survey & Contests section below.

5. We may collect your contact details in connection with a business relationship between us and you or between us and an organisation by which you are engaged as an employee or sub-contractor.

6. We may collect your contact details from other sources including bought-in marketing lists form third parties.

The provision of your name, job title, company and email address is required from you to enable Us to provide you with our Thought Leadership material or access to webinars. We will inform you at the point of collecting information from you, whether you are required to provide other information to Us.

 

Uses made of your personal information

Lawful basis for processing

We rely on your consent as the lawful basis on which we send you newsletters and promotional materials which we feel may be of interest to you where you have signed up on our website to receive such newsletters and promotional material.

We rely on your consent as the lawful basis where you have agreed to participate in a survey, and for the processing of such personal information as has been collected through that survey.

We rely on “performance of a contract” on which we collect, use and share (in accordance with this policy only) your personal data in order to provide our services or to receive your services pursuant to an agreement with you.

We rely on “legitimate interest” where:

  • We collect, use and share (in accordance with this policy only) your personal data in order to provide our services pursuant to an agreement with an organisation that has engaged you.
  • You have requested to access our resources (webinars and our Thought Leadership material) we use and process the details you have submitted to provide you with access to such resources.
  • You have contacted us, we use and process your contact details to correspond with you to build a potential business relationship, including providing you with materials and information we feel may be of interest to you.
  • You have opted-out of receiving marketing materials from us, we use and process your contact details to ensure that we do not directly market to you where we receive your details from bought-in marketing lists.

Purposes of processing

We use information held about you in the following ways:

  • To carry out our obligations arising from any contracts entered into between Us and you, or Us and the organisation that has engaged you.
  • To provide our services.
  • To notify you about changes to our service.
  • To provide you with thought leadership, reports, information and offers that you request from Us or which We feel may interest you.
  • To ensure that content on the Website is presented in the most effective manner for you and for the device(s) you use to access and view the Website;
  • To provide you with information and offers that you request from Us or which We feel may interest you.

Marketing

In addition to the above uses We may use your information to notify you about goods or services that may be of interest to you. Where We do this, We will contact you by electronic means (e-mail or SMS) only if you have consented to such communication.  If you do not want Us to use your data in this way please either (i) tick the relevant box situated on the form on which We collect your data (for example, the registration form); (ii) unsubscribe from our electronic communications using the method indicated in the relevant communication; or (iii) inform Us at any time by contacting Us at the contact details set out below.

 

Disclosure of your Information

We routinely disclose your personal data to third parties as follows:

  • We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (e.g. to host our servers, running our CRM system, delivery of marketing materials).
  • We may disclose your personal data to any member of our corporate group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006 (where applicable).

We may also disclose your personal data to third parties:

  • In the event that We sell or buy any business or assets, in which case We may disclose your personal data to the prospective seller or buyer of such business or assets; or
  • If We or substantially all of our assets are acquired by a third party, in which case personal data held by Us about our customers will be one of the transferred assets; or
  • If We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions; or
  • To protect Our rights, property, or safety or that of our affiliated entities and our users and any third party We interact with the to provide the Website.

Other than as set out above, and save insofar as is necessary in order for Us to carry out our obligations arising from any contracts entered into between you and Us, We will not share your data with third parties unless We have procured your express consent to do so. We will never sell, rent or lease your information (name, address, email, etc.) to any third party.

Storing Your Personal Data

Security

We take appropriate measures to ensure that any personal data are kept secure, including  security measures, to prevent personal data from being accidentally lost, or used or accessed in an unauthorised way.   We limit access to your personal data to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where We are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although We will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once We have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

 

How long we keep your personal data

We will hold your name, job title, company and email address for 10 years.

We may store other personal information that you have provided us for as long as it is reasonably necessary taking into consideration our need to provide you with the services you have signed up to, to resolve any disputes, enforce our rights and/or respond to queries.

If you have any questions about our data retention policy please contact us.

 

Where we store your personal data

All information We hold about you is stored on secure servers managed by us or our data processors.

The data that We collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff or our subsidiary operating outside the EEA who work for Us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your orders, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.

Such countries do not have the same data protection laws as the United Kingdom and EEA and we will enter into an agreement with these service providers, incorporating the standard contractual clauses as approved by the European Commission in order to ensure that adequate and suitable safeguards are in place

If you would like further information please contact [Us OR [insert details], our Data Protection Officer] (see ‘Contact Us’ below). We will not otherwise transfer your personal data outside of the United Kingdom OR EEA or to any organisation (or subordinate bodies) governed by public international law or which is set up under any agreement between two or more countries.

 

Cookies

We use a number of different cookies on our site to help us improve the performance of our site. 

Web beacons 

Our web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.

External web services

We use a number of external web services on the Blue Latitude Health site, mostly to display content within our web pages. For example, to display images we often use Flickr; to display slideshows we sometimes use SlideShare; to show videos we use Vimeo and YouTube. This is not an exhaustive or complete list of the services we use, or might use in the future, when embedding content, but these are the most common. As with the social buttons we cannot prevent these sites, or external domains, from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information e.g. number of views, plays, loads etc. If you follow a link to any of these websites, or any other third party websites to which we may provide a link via our website, please note that these websites have their own privacy policies and terms of use and that we do not accept any responsibility or liability for these policies and terms of use. Please check these policies before you submit any personal data to these websites.

Email tracking 

Some emails we send we put in tracking so that we can tell how much traffic those emails send to our site but we do not know who has clicked so the data is anonymous e.g. our newsletter. Some emails we can track, at an individual level, whether the user has opened and clicked on the email. We rarely use the latter information at a personal level, rather we use it to understand open and click rates on our emails to try and improve them. Sometimes we do use the personal information (e.g. to re-email people who didn’t click the first time). If you want to be sure that none of your email activity is tracked, then you should opt out of Blue Latitude Health’s emails.

Surveys & Contests 

From time to time our site may request information from users via surveys.  Participation in these surveys is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested will include contact information and supplementary information on your professional interests, opinions and preferences (e.g. choice of software, working practices, opinions on industry issues, feedback on the Blue Latitude Health web site). We conduct surveys and use the information to improve customer experience of our website andto obtain feedback on the Blue Latitude Health brand and the services we offer.

 

Email Communications

If at any stage you no longer wish to receive any emails from Blue Latitude Health you can stop them coming by emailing us at dataprotection@bluelatitude.com with your name and email address and we will unsubscribe you from further communication or unsubscribe from within the Blue Latitude Health email that you received.

 

Your Rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • access to your personal data and to certain other supplementary information that this Policy is already designed to address
  • require Us to correct any mistakes in your information which We hold as soon as is reasonably practicable after you inform us
  • require the erasure of personal data concerning you in certain situations
  • receive the personal data concerning you which you have provided to Us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
  • object at any time to processing of personal data concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain other situations to our continued processing of your personal data
  • otherwise restrict our processing of your personal data in certain circumstances
  • claim compensation for damages caused by our breach of any data protection laws.

For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • Email, call or write to Us.
  • Let Us have enough information to identify you (eg name, company, job title and email address),
  • Let Us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
  • Let Us know the information to which your request relates.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/ or telephone: 0303 123 1113.

 

Changes to this Privacy Policy

If we are going to use your personally identifiable information in a manner different from that stated at the time of collection we will make any changes to this Privacy Policy and post them to our site. It is up to you whether you then continue to use the site and our services following such changes. However, it is assumed that you accept such changes if you continue to use the site and any future services. If you do not accept such changes then you should stop using Blue Latitude’s  site and services and contact us, should you wish to have any of your details removed.

 

Contact Us

If you have any questions, or would like a copy of any information which we hold about you at any particular time, then you can email us at dataprotection@bluelatitude.com.

Primary Mailing Address
5th Floor, Crusader House
145-157 St John Street
London, EC1V 4QJ
United Kingdom

Telephone: +44 20 3328 1840