| 25th November 2014
Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. Two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.
The FOM event is all about educating, inspiring, celebrating and empowering today’s modern marketers to rise to the challenge of change. There were some big named brands speaking throughout the day, as well as some celebrities and household names. Sir Bradley Wiggins (CBE) was interviewed by SKY broadcaster Dermot Murnaghan about the transformation of cycling and how his story has helped shaped this.
N-Dubz singer turned X Factor judge Tulisa Contostavlos and model/TV presenter Amy Willerton joined Rafeel McDonnell (CAA) to discuss how to manage a celebrity brand in today's real-time environment. Other familiar faces giving talks included: Professor Green (Stephen Mandleson), and spin doctor Alastair Campbell.
Sonia Carter, Head of Digital and Social Media at Mondelez International gave a great presentation on digital storytelling at scale, how the storytelling aspect it crucial to building your brand's story, and not just trying to recruit an army of fans (although if the latter follows as a result of your awesome storytelling, then all the better). Check out the sketchnote we did of the Mondelēz content talk 'Digital storytelling at scale':
It was great to attend an event that focuses on marketing across multiple sectors; delivering the message on how brands can stay ahead of the trends and reach people. Even though the industry examples differ, all the attendees of the various talks were furiously jotting down notes, as they applied the examples to their own business needs. FOM14 created a platform for marketers to get started on a truly transformed marketing strategy that they could go away and implement straight away.
There were a number of key takeaways from the event, however the underlying message seemed to be around how to tell your story well, and how to measure the ROI of your content marketing, whether that be: converts into leads, newsletter subscriptions, or final sales.
| 29th March 2017
Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.
| 23rd March 2017
The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of the healthcare professional (HCP) in the patient journey? Associate Consultant Ditte Funding discusses challenges and opportunities.
| 15th March 2017
Although not without its challenges, the appropriate care and support available to patients with prostate cancer is gradually evolving. Associate Consultant Frances Peters takes a look at the issues and concerns facing the caregivers of those with prostate cancer.