| 25th November 2014
Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. Two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.
The FOM event is all about educating, inspiring, celebrating and empowering today’s modern marketers to rise to the challenge of change. There were some big named brands speaking throughout the day, as well as some celebrities and household names. Sir Bradley Wiggins (CBE) was interviewed by SKY broadcaster Dermot Murnaghan about the transformation of cycling and how his story has helped shaped this.
N-Dubz singer turned X Factor judge Tulisa Contostavlos and model/TV presenter Amy Willerton joined Rafeel McDonnell (CAA) to discuss how to manage a celebrity brand in today's real-time environment. Other familiar faces giving talks included: Professor Green (Stephen Mandleson), and spin doctor Alastair Campbell.
Sonia Carter, Head of Digital and Social Media at Mondelez International gave a great presentation on digital storytelling at scale, how the storytelling aspect it crucial to building your brand's story, and not just trying to recruit an army of fans (although if the latter follows as a result of your awesome storytelling, then all the better). Check out the sketchnote we did of the Mondelēz content talk 'Digital storytelling at scale':
It was great to attend an event that focuses on marketing across multiple sectors; delivering the message on how brands can stay ahead of the trends and reach people. Even though the industry examples differ, all the attendees of the various talks were furiously jotting down notes, as they applied the examples to their own business needs. FOM14 created a platform for marketers to get started on a truly transformed marketing strategy that they could go away and implement straight away.
There were a number of key takeaways from the event, however the underlying message seemed to be around how to tell your story well, and how to measure the ROI of your content marketing, whether that be: converts into leads, newsletter subscriptions, or final sales.
| 14th February 2017
As a business that works with healthcare and pharma companies, it’s not often that we get the opportunity to design the cover for Time Out London, so we jumped at the chance to partner with Rays of Sunshine to help them get the word out about their #Kisses4Wishes campaign on Valentine’s Day. Liz Inskip talked with the creative team about the campaign and how BLH approaches this kind of work.
| 8th February 2017
When we talk about customers as experts in healthcare, what we’re really talking about are clinicians. Experts in diagnosis, treatment and clinical care (HCPs) and experts as those who experience the medical condition in their own personal context (patients). Head of Customer Experience Elisa del Galdo talks through how the evolution of the relationship between HCPs and patients is changing the role of the expert in healthcare.
| 25th January 2017
Simon Young, Director at Blue Latitude Health, discusses how advances in technology are influencing the future of the expert-patient relationship and why healthcare businesses must evaluate how best to support the future role of the expert.