The 2017 trends issue of Perspective magazine is live

Blue Latitude Health | 9th January 2017

At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.

 

In this issue, we’ll cover:

  • How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies
  • The rise of the patient expert and the systematic barriers to innovation in healthcare
  • How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways
  • What the changing role of the expert relationship in healthcare means for patients and customer-centricity
  • How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century

 

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Building a creative marketing consultancy: how we’ve transitioned into a full service global team

Blue Latitude Health | 9th August 2017

In this Q&A, James Atherton, Vice President and Managing Consultant at our New York office, reveals how our NYC and London offices work together and why having a creative services capability has changed the way we deliver strategic work for clients.                  

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Creative effectiveness: how to achieve tangible results

Chris Field | 3rd August 2017

Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market.

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How to build an online medical information service that resonates with your customers

Jiayi Chen | 28th July 2017

Sourcing medical information is a top challenge for healthcare professionals in 2017. Here, Associate Consultant Jiayi Chen gives you the inside scoop on how to build a digital service that really serves the needs of your customers.

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