Our Ideas - Wearable Technology

These are the posts from the Our Ideas section that have been tagged with Wearable Technology.

To see all tags used in our posts, click here.

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Precision medicine and the changing role of the healthcare professional

Ditte Funding | 23rd March 2017

The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of the healthcare professional (HCP) in the patient journey? Associate Consultant Ditte Funding discusses challenges and opportunities.

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Michael Seres - 11 Health - patient expert - Blue Latitude Health interview

Rise of the patient expert - an interview with Michael Seres

Liz Inskip | 22nd February 2017

Founded by Michael Seres in 2011, 11 Health is a connected medical device company currently working to change the lives of patients using stoma bags. Content Marketing Manager Liz Inskip interviews Michael about how patients are changing the role of the expert in healthcare, and the systematic barriers to innovation in healthcare.

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The biofuel cell – breathing new life into portable electronics?

Kulveer Singh | 16th August 2016

Associate Medical Copywriter Kulveer Singh explains how biofuel cells work, why they are an exciting alternative to normal battery power, and what the challenges are in implementing their use.

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The ‘digital health revolution’ is here: What pharma needs to know

Simon Young | 24th June 2015

Director and Head of Commercial Simon takes us through some of the key themes of the Financial Times Digital Health Summit in London, outlining and expanding on where we feel the industry is heading as we get closer to the ‘digital health revolution’.

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WIRED Health 2015: Key themes and takeaways

Blue Latitude Health | 14th May 2015

James and David from the Blue Latitude Health Strategy team attended WIRED Health 2015, and reported back on what they thought the most exciting and relevant takeaways were for pharma and marketing.

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Evolution of the wearable tech revolution

Stuart Goodman | 30th March 2015

One of the predictions we made in early 2015 was around wearables: “Wearable tech will play an even more integral role in the collection of aggregated patient data to help identify disease trends, predict treatment outcomes and improve future diagnoses. What we anticipate seeing more of in 2015 is a closer integration between the wearable device and how it feeds information to various sources.”

Account Executive Stuart Goodman takes a look at this prediction and provides an analysis of where wearables are heading.

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Top 7 Trends in Pharma Marketing for 2015

Blue Latitude Health | 12th January 2015

Toward the end of 2014, the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.

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Google Cardboard Virtual Reality

Step into my Virtual Reality

Blue Latitude Health | 18th December 2014

This week, a group of us left the Blue Latitude Health office to go hang out with We Are Formation, an East London based production studio who specialise in Film and CG for digital, print and TV; so we could learn more about how Virtual Reality is fast becoming a part of our actual reality, especially where storytelling is concerned.

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#e4pMCM: the best bits from Twitter

Blue Latitude Health | 18th September 2014

The EyeforPharma Multichannel Marketing Summit brought together pharma's marketing community, all keen to learn how to enhance their current multichannel startegy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter.

 

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The revolution of wearable technology

Anna Tamasi | 14th April 2014

CX Consultant Anna Tamasi takes a look at the wearable technology market in 2014 and why it's important for healthcare companies to take notes. A sketchnote from Camp Digital 2014 is available to download here, too.

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