Our Ideas - Strategy

These are the posts from the Our Ideas section that have been tagged with Strategy.

To see all tags used in our posts, click here.

Blue Latitude Health - branded image - Fields

From mountains of raw data to an engaging story: our experience as BHBIA Analyst Team of the Year finalists

Pany Koizi | 8th May 2017

Turning data into a meaningful and engaging story requires both creative and analytical thinking, and this is the exactly the approach we took in this year’s entry to the 'BHBIA Analyst Team of the Year' competition. Here, Pany Koizi outlines the multi-disciplinary approach used in our journey to the finals of the competition.

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Influencer mapping

Influence mapping to improve the efficiency and effectiveness of your messaging

Pany Koizi | 1st March 2017

As companies work to find innovative marketing techniques to cut through the noise, influence mapping has seen an increase in popularity. Associate Consultant Pany Koizi talks through how to get the most out of the influence mapping process.

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Are reverse auctions the best way to procure marketing services?

Martin Brass | 6th October 2016

Managing Director Martin Brass discusses what a reverse auction is, and whether it truly is a good way for healthcare companies to drive efficiencies when procuring marketing services.

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Products as portfolios: positioning immuno-oncology products

Blue Latitude Health | 8th August 2016

The last few years have seen a huge proliferation in the number of products entering the oncology space, with a lot more currently being investigated in clinical trials. Effective positioning in this situation is vital to cut through the noise, so we've outlined some key learnings from our extensive experience in this area.

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Biosimilars - the Brexit of the pharmaceutical industry?

Jenna Earl | 13th June 2016

In this article, Senior Consultant Jenna Earl explains what factors influence the uptake of biosimilars in the UK, comparing them to the same principles that help us navigate the complexities of Britain exiting the EU (Brexit).

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What are the benefits of running workshops for international teams?

Frances Hendry | 22nd April 2016

Senior Associate Consultant Frances Hendry takes a deeper look at the benefit of workshops and how clients can use them as a tool to develop cross-functional alignment, reach ideas, and define projects more quickly. 

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Client relationships in the ever-changing marketing landscape

Ben Routley | 13th April 2016

To get a deeper understanding of how Blue Latitude Health approaches client relationships in the ever-changing marketing landscape, we interviewed Ben Routley, Client Lead across our Agency of Record brands. Here, he talks about what the secret to building long-lasting relationships is.

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Insight for strategy that delivers

Martine Leroy, Matt Bolton | 5th April 2016

Healthcare is changing. Developments in treatments are taking place faster than ever, more stakeholders are involved in making decisions around treatments, and these stakeholders have different, sometimes conflicting needs. In this context, insight is key to effective marketing in meeting the challenge to deliver value to an ever-broadening range of stakeholders.

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Why does content need a strategy?

Liz Inskip, Adwoa Baah | 7th March 2016

Not all organisations are in a position to look at maturity – for some, there’s still a pressing question that needs answering: Why does content need a strategy?

In this article, Content Marketing Manager Liz Inskip and guest blogger Adwoa Baah explain how having a documented strategy for content creation, distribution, management, and governance will empower your brand teams and create organisational efficiencies.

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Issues facing brand teams and how agencies help to deliver value

Liz Inskip | 2nd March 2016

We interviewed Wayne Atherden, Procurement Director Commercial Services at Janssen, our European procurement contact, to get a fuller understanding of his view on the issues facing brand teams and how agencies help to deliver value. Here is what he had to say.

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