Our Ideas - Social Media

These are the posts from the Our Ideas section that have been tagged with Social Media.

To see all tags used in our posts, click here.

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The 2017 trends issue of Perspective magazine is live

Blue Latitude Health | 9th January 2017

In the 2017 trends edition of Perspective magazine, we explore how advances in technology are influencing the future of the expert-patient relationship and the role healthcare businesses can take in supporting and enhancing these interactions at the point of need.

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How to design patient services with social media within the ABPI code guidelines

Craig Moore | 20th May 2015

In this blog, Senior Consultant Craig Moore, from the Blue Latitude Health Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.

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Top 7 Trends in Pharma Marketing for 2015

Blue Latitude Health | 12th January 2015

Toward the end of 2014, the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.

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Top 7 key takeaways from Festival of Marketing 2014

Blue Latitude Health | 25th November 2014

Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. We enjoyed two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.

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How to move your organisation into a cross-channel world

Anna Tamasi | 14th October 2014

CX Consultant Anna Tamasi attended Julie O'Donnell and Tim White's talk on 'How to move your organisation into a cross-channel world' at the recent Eyeforpharma Multichannel Marketing Summit in London. Anna learned more about their partnership approach with brands, the engagement across all departments, and how this has been their key success factor.

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#e4pMCM: the best bits from Twitter

Blue Latitude Health | 18th September 2014

The EyeforPharma Multichannel Marketing Summit brought together pharma's marketing community, all keen to learn how to enhance their current multichannel startegy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter.

 

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Top 10 things to consider when planning a multichannel campaign

Blue Latitude Health | 19th May 2014

Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.

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