These are the posts from the Our Ideas section that have been tagged with Sketchnote.
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| 26th February 2016
In healthcare, customer journey maps can be very complex due to the fact that healthcare systems are often convoluted and extensive. This creates a web of interconnected touchpoints and interdependent stakeholders that is too cluttered and difficult to use.
In 2016, it’s time to update our model for the customer journey. Customer Experience Consultant Anna Tamasi talks us through the future of journey mapping.
| 15th September 2015
Traditionally, we look at the environment of the patient with the patient in the centre of a circle of healthcare professionals, carers, institutions or clinics, and sometimes services. Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient’s journey at the centre.
| 28th May 2015
Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment pathway. Download her sketchnote of the three personas and read about how to design services for unengaged patients.
| 14th October 2014
CX Consultant Anna Tamasi attended Julie O'Donnell and Tim White's talk on 'How to move your organisation into a cross-channel world' at the recent Eyeforpharma Multichannel Marketing Summit in London. Anna learned more about their partnership approach with brands, the engagement across all departments, and how this has been their key success factor.
| 25th September 2014
During our Thursday sessions, our bi-weekly knowledge sharing sessions, CX Consultant Anna talked about the fundamentals of sketchnoting. Sketchnotes are not just doodles, they're a visual representation of ideas, data maps, wireframes or anything you want. It's an easy way to make your text heavy notes more engaging and visually appealing.
| 17th April 2014
Blue Latitude Health ran an event exploring the topic of ‘Researching and Designing User Centered Healthcare Services’ in parternship with CreateHealth. Here, we talk through key points from the Lloyds Pharmacy My Online Doctor talk with a downloadable sketchnote by Anna Tamasi.
| 26th March 2014
Elisa del Galdo and Anna Tamasi distilled the findings of research with diabetes and cancer patients to create a high level patient information journey, mapping out the patient’s information seeking behaviour. Read more about the process and download the full journey map here.