Our Ideas - Process Development

These are the posts from the Our Ideas section that have been tagged with Process Development.

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library-card-file-stock-photograph_DAM-vs-CMS-pharma-content-management

DAM and CMS: managing assets to maximise adoption and value

David Wood | 14th September 2016

Senior Account Executive Dave Wood talks us through what DAM and CMS are, the role they play in the future of healthcare marketing, and how they can be best utilised to maximise outcomes for pharma and agencies.

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Blue-Latitude-Health-Why-content-needs-strategy

Why does content need a strategy?

Liz Inskip, Adwoa Baah | 7th March 2016

Not all organisations are in a position to look at maturity – for some, there’s still a pressing question that needs answering: Why does content need a strategy?

In this article, Content Marketing Manager Liz Inskip and guest blogger Adwoa Baah explain how having a documented strategy for content creation, distribution, management, and governance will empower your brand teams and create organisational efficiencies.

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