Our Ideas - Personas

These are the posts from the Our Ideas section that have been tagged with Personas.

To see all tags used in our posts, click here.

market-intelligence-versus-design-intelligence-nesting-heads-orange-black

The difference between market intelligence and design intelligence

Elisa del Galdo | 12th May 2016

In this article, Head of Customer Experience Elisa del Galdo talks us through how market and customer research differ, and in which situations you would use one over the other.

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Understanding-personas-healthcare-Blue-latitude-Health_icons

Understanding personas for healthcare

Martine Leroy | 29th April 2016

In this article, Head of Insight Martine Leroy tackles the persona. Here, she breaks down for us what a persona is in the context of customer-centric design, and addresses some frequently asked questions about these and other tools used for improving customer engagement.

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patient-personas-non-adherence-blue-latitude-health

How do you solve a problem like non-adherence? (Part II)

Elisa del Galdo | 28th May 2015

Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment pathway. Download her sketchnote of the three personas and read about how to design services for unengaged patients.

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Blue Latitude Health - stock image - tertiary fields

What happens when 200 analytics consultants meet in London?

Blue Latitude Health | 8th April 2014

A few weeks ago, two hundred analytics folk from all industries met in London for MeasureCamp 2014. Alec Cochrane talks through how Blue Latitude Health contributed to the event and how we approach the creaton of measurement frameworks.

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