These are the posts from the Our Ideas section that have been tagged with Patient-centric.
To see all tags used in our posts, click here.
| 8th February 2017
When we talk about customers as experts in healthcare, what we’re really talking about are clinicians. Experts in diagnosis, treatment and clinical care (HCPs) and experts as those who experience the medical condition in their own personal context (patients). Head of Customer Experience Elisa del Galdo talks through how the evolution of the relationship between HCPs and patients is changing the role of the expert in healthcare.
| 18th January 2017
Content Marketing Manager Liz Inskip interviews Neil Maiden of City, University of London, about his work developing mobile technology solutions for residential dementia care, and what the challenges facing innovators in this therapy area are.
| 6th May 2016
It's not easy to design solutions that meet the needs of a wide range of business and customer stakeholders in healthcare and pharma. Adopting a user-centred methodology, however, can help us to define the problem, design the solution, and deliver engaging assets. Stuart Goodman and Anna Tamasi use an eDetail example to show us how.
| 30th March 2016
Healthcare is undergoing a transformative change, which presents challenges to all players in the sector. Established healthcare players like pharma need to control and shape their emerging roles.
In this article, Head of Insight Martine Leroy explores how pharma could learn from translational research organisations in adapting their approach to the changing healthcare landscape.
| 7th March 2016
Within the pharma and healthcare industry, the introduction of a user-centred approach that incorporates best practice user experience research and design is still rare. Often the world of user experience (UX), its activities, methods, and deliverables are not well understood within this industry.
In this article, Head of Customer Experience Elisa del Galdo breaks down how to understand the return on investment of user experience methodology.
| 15th September 2015
Traditionally, we look at the environment of the patient with the patient in the centre of a circle of healthcare professionals, carers, institutions or clinics, and sometimes services. Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient’s journey at the centre.
| 2nd July 2015
Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.
| 24th June 2015
Director and Head of Commercial Simon takes us through some of the key themes of the Financial Times Digital Health Summit in London, outlining and expanding on where we feel the industry is heading as we get closer to the ‘digital health revolution’.
| 16th June 2015
For Blue Latitude Health, the discussion and speculation around the future of the NHS begs the question: what is the role of Pharma in facilitating the deployment of digital transformation? Senior Associate Consultant Angela Lopes has written a thought leadership piece for Blue Latitude Health to tackle this question, based on a piece of research conducted with Consultant David and US VP James from the Strategy team.
| 28th May 2015
Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment pathway. Download her sketchnote of the three personas and read about how to design services for unengaged patients.