Our Ideas - Patient-centric

These are the posts from the Our Ideas section that have been tagged with Patient-centric.

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Michael Seres - 11 Health - patient expert - Blue Latitude Health interview

Rise of the patient expert - an interview with Michael Seres

Liz Inskip | 22nd February 2017

Founded by Michael Seres in 2011, 11 Health is a connected medical device company currently working to change the lives of patients using stoma bags. Content Marketing Manager Liz Inskip interviews Michael about how patients are changing the role of the expert in healthcare, and the systematic barriers to innovation in healthcare.

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The changing role of the expert in healthcare: challenges in customer-centricity

Elisa del Galdo | 8th February 2017

When we talk about customers as experts in healthcare, what we’re really talking about are clinicians. Experts in diagnosis, treatment and clinical care (HCPs) and experts as those who experience the medical condition in their own personal context (patients). Head of Customer Experience Elisa del Galdo talks through how the evolution of the relationship between HCPs and patients is changing the role of the expert in healthcare.

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Patient-centred care innovation in dementia: a conversation with Neil Maiden

Liz Inskip | 18th January 2017

Content Marketing Manager Liz Inskip interviews Neil Maiden of City, University of London, about his work developing mobile technology solutions for residential dementia care, and what the challenges facing innovators in this therapy area are.

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Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman, Anna Tamasi | 6th May 2016

It's not easy to design solutions that meet the needs of a wide range of business and customer stakeholders in healthcare and pharma. Adopting a user-centred methodology, however, can help us to define the problem, design the solution, and deliver engaging assets. Stuart Goodman and Anna Tamasi use an eDetail example to show us how.

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Adjusting to change in healthcare - Blue Latitude Health -  Gear shift photograph

Adjusting to change in healthcare: Learning from translational research

Martine Leroy | 30th March 2016

Healthcare is undergoing a transformative change, which presents challenges to all players in the sector. Established healthcare players like pharma need to control and shape their emerging roles. 

In this article, Head of Insight Martine Leroy explores how pharma could learn from translational research organisations in adapting their approach to the changing healthcare landscape.

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The ROI of user experience in pharma and healthcare: How to engage your customers

Elisa del Galdo | 7th March 2016

Within the pharma and healthcare industry, the introduction of a user-centred approach that incorporates best practice user experience research and design is still rare. Often the world of user experience (UX), its activities, methods, and deliverables are not well understood within this industry. 

In this article, Head of Customer Experience Elisa del Galdo breaks down how to understand the return on investment of user experience methodology.

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Patient-centricity: Navigating away from the centre

Elisa del Galdo | 15th September 2015

Traditionally, we look at the environment of the patient with the patient in the centre of a circle of healthcare professionals, carers, institutions or clinics, and sometimes services. Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient’s journey at the centre.

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Back to Basics: Designing digital patient services

Elisa del Galdo | 2nd July 2015

Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.

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The ‘digital health revolution’ is here: What pharma needs to know

Simon Young | 24th June 2015

Director and Head of Commercial Simon takes us through some of the key themes of the Financial Times Digital Health Summit in London, outlining and expanding on where we feel the industry is heading as we get closer to the ‘digital health revolution’.

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Innovate or Die: How can the NHS deliver care in the digital age?

Blue Latitude Health | 16th June 2015

For Blue Latitude Health, the discussion and speculation around the future of the NHS begs the question: what is the role of Pharma in facilitating the deployment of digital transformation? Senior Associate Consultant Angela Lopes has written a thought leadership piece for Blue Latitude Health to tackle this question, based on a piece of research conducted with Consultant David and US VP James from the Strategy team.

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