Our Ideas - Multichannel

These are the posts from the Our Ideas section that have been tagged with Multichannel.

To see all tags used in our posts, click here.

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Back to Basics: Designing digital patient services

Elisa del Galdo | 2nd July 2015

Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.

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Top 7 Trends in Pharma Marketing for 2015

Blue Latitude Health | 12th January 2015

Toward the end of 2014, the Blue Latitude team gathered together for breakfast in the boardroom to discuss how pharma marketing will change in the year ahead and what trends will be big in pharma marketing during 2015.

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How to move your organisation into a cross-channel world

Anna Tamasi | 14th October 2014

CX Consultant Anna Tamasi attended Julie O'Donnell and Tim White's talk on 'How to move your organisation into a cross-channel world' at the recent Eyeforpharma Multichannel Marketing Summit in London. Anna learned more about their partnership approach with brands, the engagement across all departments, and how this has been their key success factor.

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Empowerment Marketing: Helping Thomas

Martine Leroy | 2nd October 2014

According to the World Health Organisation (WHO) around 30-50% of patients do not take their medicines as prescribed. Head of Insight Martine Leroy talks through a case study with a non-adherent patient, Thomas, and how empowerment marketing can help change his behaviour.

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#e4pMCM: the best bits from Twitter

Blue Latitude Health | 18th September 2014

The EyeforPharma Multichannel Marketing Summit brought together pharma's marketing community, all keen to learn how to enhance their current multichannel startegy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter.

 

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How to be an MCM Maverick

James Atherton | 8th September 2014

Although most companies have espoused the Multichannel Marketing concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Deidre Coleman from EyeForPharma sat down with Managing Consultant James Atherton to discuss.

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What can Pharma learn from Millennials?

Mette Kudahl | 4th September 2014

Understanding how behaviour and opinions are shaped is key in marketing. Senior Associate Consultant Mette Kudahl takes a closer look at how the much talked about millennial generation stands apart as a customer segment, and how their unique needs can impact your content strategy.

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9 guiding principles for navigating multichannel in healthcare

Blue Latitude Health | 5th August 2014

The aim of successful multichannel marketing is simple – to deliver, through the use of integrated, data-informed, customer-centric marketing. Here are the nine guiding principles we feel should be considered with multichannel marketing strategy.

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How to find the ROI in multichannel marketing

Blue Latitude Health | 31st July 2014

Proving ROI has been the main challenge to 28% of pharma executives in 2014. In the same way that digital is no longer an add-on to traditional marketing, ROI should be considered throughout the multichannel planning process and not just as a metric-focused process that is bolted on at the end of your multichannel planning. Read on for more.

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Top 10 things to consider when planning a multichannel campaign

Blue Latitude Health | 19th May 2014

Clients often contact us with the request to create a strategic, multichannel approach to connect with their audience and build the types of customer relationships that matter. Here are our top ten tips for effective multichannel marketing strategy and planning.

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