Our Ideas - Marketing Automation

These are the posts from the Our Ideas section that have been tagged with Marketing Automation.

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How-to-be-an-MCM-Maverick

How to be an MCM Maverick

James Atherton | 8th September 2014

Although most companies have espoused the Multichannel Marketing concept, the pharma industry still presents considerable scope for developing and optimising the promotional mix. Deidre Coleman from EyeForPharma sat down with Managing Consultant James Atherton to discuss.

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