These are the posts from the Our Ideas section that have been tagged with Market Research.
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| 12th May 2016
In this article, Head of Customer Experience Elisa del Galdo talks us through how market and customer research differ, and in which situations you would use one over the other.
| 20th January 2016
Like other sectors, healthcare relies on insight. Therefore, it isn’t immune to the factors that affect the likelihood of a business to reach meaningful insight.
Head of Insight Martine Leroy explains why it's time to rethink what 'insight' means in healthcare.
| 20th May 2015
In this blog, Senior Consultant Craig Moore, from the Blue Latitude Health Strategy team, discusses the application of the ABPI Code, including incorporating social media into digital patient services.
| 28th April 2015
Martine Leroy and Elisa del Galdo break down what customer experience research is, and why it’s important for pharma companies to employ it in the development of customer-centric products and services.
| 4th December 2014
Qualitative interviews and focus groups are designed to tease out customers’ beliefs, attitudes and motivations that underpin their behaviours. Over time, Head of Insight Martine Leroy has found the real magic of qualitative research in collector moments, when the opportunity for a truly emotive connection between moderator and respondent arises and the opportunity is seized to foster discussions that go beyond the brief.