Our Ideas - Journey Maps

These are the posts from the Our Ideas section that have been tagged with Journey Maps.

To see all tags used in our posts, click here.

Introducing_orello_Janssen

Using service design to improve patients’ quality of life

Eimear Power | 29th March 2017

Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.

read more

target-precision-medicine-healthcare-professional-darts

Precision medicine and the changing role of the healthcare professional

Ditte Funding | 23rd March 2017

The growth of precision medicine introduces a shift away from treating the population as a whole, to treating each patient as an individual. How does this change the role of the healthcare professional (HCP) in the patient journey? Associate Consultant Ditte Funding discusses challenges and opportunities.

read more

immunotherapy-perspective-magazine-blood-cells-Blue-Latitude-Health

The special immunotherapy edition of Perspective magazine is live

Blue Latitude Health | 19th May 2016

Blue Latitude Health have worked with four of the eight immunotherapies currently approved by the FDA, so we've pooled our expertise across the different capabilities to give you a clear view on the fourth pillar of care in oncology.

read more

Beyond-the-customer-journey-sketchnote-anna-tamasi-blue-latitude-health

Beyond the patient journey: Designing for behaviour change

Anna Tamasi | 26th February 2016

In healthcare, customer journey maps can be very complex due to the fact that healthcare systems are often convoluted and extensive. This creates a web of interconnected touchpoints and interdependent stakeholders that is too cluttered and difficult to use. 

In 2016, it’s time to update our model for the customer journey. Customer Experience Consultant Anna Tamasi talks us through the future of journey mapping.

read more

patient-centricity-elisa-del-galdo-blue-latitude-health

Patient-centricity: Navigating away from the centre

Elisa del Galdo | 15th September 2015

Traditionally, we look at the environment of the patient with the patient in the centre of a circle of healthcare professionals, carers, institutions or clinics, and sometimes services. Elisa del Galdo takes us through a better way to look at patient-centricity: with the patient’s journey at the centre.

read more

stock-photo-woman-typing-keyboard-desk-writing

Back to Basics: Designing digital patient services

Elisa del Galdo | 2nd July 2015

Head of Customer Experience Elisa del Galdo talks through the key considerations for pharma companies when designing and delivering digital patient services from a customer experience perspective.

read more

patient-personas-non-adherence-blue-latitude-health

How do you solve a problem like non-adherence? (Part II)

Elisa del Galdo | 28th May 2015

Following her previous piece on patient medical non-adherence, Head of Customer Experience Elisa del Galdo takes a look at the different patient personas that emerge during the diagnosis and treatment pathway. Download her sketchnote of the three personas and read about how to design services for unengaged patients.

read more

pill-organiser-photo-Flickr_user_quinnanya

How do you solve a problem like non-adherence?

Elisa del Galdo | 18th May 2015

Recent research from the World Health Organisation and the Mayo Clinic on the impact of (and influences on) a patient’s ability to adhere to their treatment regime has shown that an astounding amount of patients do not follow or complete their treatment as prescribed. Head of Customer Experience Elisa del Galdo looks at the factors around patient non-adherence and how pharma can help to solve the problem.

read more

Top-7-Key-Takeaways-from-Festival-of-Marketing-2014

Top 7 key takeaways from Festival of Marketing 2014

Blue Latitude Health | 25th November 2014

Two weeks ago we were at the 2014 Festival of Marketing in London's Tobacco Dock. We enjoyed two days of talks focusing on marketing strategies, customer experience, multichannel marketing, brand marketing, creative techniques, data and analytics, social media, storytelling and content, insight, personalisation, and B2B marketing.

read more

Blue-Latitude-Health stock image - secondary mountains

The patient information journey

Blue Latitude Health | 26th March 2014

Elisa del Galdo and Anna Tamasi distilled the findings of research with diabetes and cancer patients to create a high level patient information journey, mapping out the patient’s information seeking behaviour. Read more about the process and download the full journey map here.

read more