Our Ideas - Design

These are the posts from the Our Ideas section that have been tagged with Design.

To see all tags used in our posts, click here.

Creative effectiveness: how to achieve tangible results

Chris Field | 3rd August 2017

Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market.

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The Executional Excellence issue of Perspective magazine is live

Blue Latitude Health | 23rd May 2017

What drives us at BLH is the opportunity to make a real difference – and for our clients, that difference is measured both in customer outcomes and commercial outcomes. In the Executional Excellence edition of Perspective magazine, we explore topics around the ‘executional excellence’ theme – creating work that works. 

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Using service design to improve patients’ quality of life

Eimear Power | 29th March 2017

Customer Experience Consultant Eimear Power talks through the process of developing Orello, a service for metastatic prostate cancer patients and their loved ones, in collaboration with Janssen.

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Blue Latitude Health - Rays of Sunshine - Time Out London - #Kisses4Wishes

From first conversation to the cover of TimeOut London: #kisses4wishes to support Rays of Sunshine

Liz Inskip | 14th February 2017

As a business that works with healthcare and pharma companies, it’s not often that we get the opportunity to design the cover for Time Out London, so we jumped at the chance to partner with Rays of Sunshine to help them get the word out about their #Kisses4Wishes campaign on Valentine’s Day. Liz Inskip talked with the creative team about the campaign and how BLH approaches this kind of work.

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Are we harnessing the full emotional power of brand creativity?

Damien Parsonage | 30th September 2016

Creative Director Damien Parsonage breaks down the common misconception that pharma and healthcare marketing for healthcare professionals ought to be entirely scientific and rational. Brands are powerful; here's how to strengthen yours by infusing it with emotion.

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The role of empathy in the design of products and services

Peter Timmer | 31st May 2016

In this article, Customer Experience Consultant Peter Timmer talks through what it means to design with empathy for the customer, and why it produces better products and services for pharma and healthcare.

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Experience design of physical spaces: a human-centred approach

Anna Tamasi | 25th May 2016

Good user experience (UX) design considers how people feel about products and services and caters for their needs – and space design works exactly the same way. In this article, Consultant Anna Tamasi highlights the key considerations and best practices for spatial design from a user experience design perspective.

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The difference between market intelligence and design intelligence

Elisa del Galdo | 12th May 2016

In this article, Head of Customer Experience Elisa del Galdo talks us through how market and customer research differ, and in which situations you would use one over the other.

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Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman, Anna Tamasi | 6th May 2016

It's not easy to design solutions that meet the needs of a wide range of business and customer stakeholders in healthcare and pharma. Adopting a user-centred methodology, however, can help us to define the problem, design the solution, and deliver engaging assets. Stuart Goodman and Anna Tamasi use an eDetail example to show us how.

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Regional campaigns: Improving local uptake while staying on-message

Dolan Desai | 22nd October 2015

Localising global and regional campaigns is a challenge all global organisations face. However, for healthcare brands, it can be even more challenging because local regulations and systems can be so variable and complicated. Account Director Dolan Desai talks us through five core considerations that will allow you to maximise impact across a region through coherent execution.

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