Our Ideas - Customer

These are the posts from the Our Ideas section that have been tagged with Customer.

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Why are doctors frustrated with the digitalisation of healthcare?

Anna Tamasi | 15th February 2016

Healthcare is not a consumer-driven market where we can assume that patient-centred innovations will automatically influence adoption within doctor communities. In this article, Customer Experience Consultant Anna Tamasi highlights the most common usability and user experience implications that the digitalisation of healthcare poses on doctors' professional lives. 

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Should we rethink ‘insight’ in healthcare?

Martine Leroy | 20th January 2016

Like other sectors, healthcare relies on insight. Therefore, it isn’t immune to the factors that affect the likelihood of a business to reach meaningful insight.

Head of Insight Martine Leroy explains why it's time to rethink what 'insight' means in healthcare.

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#e4pMCM: the best bits from Twitter

Blue Latitude Health | 18th September 2014

The EyeforPharma Multichannel Marketing Summit brought together pharma's marketing community, all keen to learn how to enhance their current multichannel startegy. We've been following #e4pMCM to bring you the best bits of the conference, as it happened on Twitter.

 

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